Lori Hoberman Starts Her Own Law Firm, Incubator

Lori Hoberman is a New York City lawyer, but doesn’t look or act like one. She dresses casually, wears her hair long and unfussed, and takes enormous pleasure in hosting events like “Chocolate Night,” where she invites everyone she knows in the city’s entrepreneurship world (from venture capitalists to newbie business owners) to gather around platters of truffles and steaming fondue pots. Her informality may be one reason why Alley Watch, a blog for startups, named her one of “20 Awesome People in the New York Tech Scene” you need to know about.

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